

It’s no wonder when asked where the brand is looking to move next Dickerson hints, “We are staying in the complexion category. Arriving in a partially clear case designed specifically to be used with the Beautyblender, there is a lock function as well to stop any spillages in your beauty bag. Promising 24-hour coverage, which has stood the tests of countless beauty editors and influencers the packaging has also been met with positive reviews.
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There are so many skin tones and undertones. Taking time to perfect these shades, inclusivity is a focus for the brand as they move into the future.

This included offering the darkest shade available in Sephora. “Our whole line is really focused on undertone,” says Dickerson, “It’s wildly overlooked.” Having originally featured 32 shades in their first preview showcased in the USA in June of last year, the range expanded to 40 in December. Easy to apply with easy blendability, the finish is a velveteen matte meaning the skin still looks texturized. Why Its Cult The most iconic tool in make up history has (finally) met its match Blenders, prepare to meet Bounce, a foundation thats just as innovative as youd expect from the brains behind Beautyblender. Soon Sephora came knocking and the brand expanded with more tools before foundation naturally became the next step.Ĭreated in Milan the formula is unique to others on the market. And then I swatched it on my hand, and thought ‘oh’. When others took note and sponges started going missing from her kit, she knew she was onto something. I remember reading the announcement on Allure about Beauty Blender Bounce Foundation and thinking ‘WTF’ followed swiftly by ‘well, I’m never using that’.
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My mom was a professional makeup artist for 25 years and her dream was always to launch makeup first.” Having previously worked on TV sets where high definition proved to be an obstacle with every pore being on display, Silva worked with an airbrush machine before experimenting with sponges. “It made sense,” begins Dickerson of Beautyblenders move into makeup, “Our products are used for the complexion. For the Middle East launch, brand ambassador and the daughter of Silva, Erica Dickerson arrives Dubai with the 40 shades in tow. With a unique formula that offers a creamy matte finish without compromising the look of the skin, and an innovative casing it has already gained recognition worldwide. In steps Bounce Liquid Whip Long Wear Foundation. The little egg-shaped hot pink sponge, founded in 2003 by Rea Ann Silva has created a legion of fans anticipating the brand’s next game-changing chapter. Whether you’re a beauty beginner or aficionado you will have come across Beautyblender.
